SWOT Analysis of Pathao

SWOT Analysis of Pathao
SWOT Analysis of Pathao

Pathao is a Bangladeshi company and was one of the most-mentioned companies in recent years in media because of its rapid success. It’s an on-demand ride-sharing app evolved and became the most successful ride-sharing company.

The Bengali meaning of Pathao is to “Send”. It started its journey as a courier service to transport products from one place to another in Dhaka city.

The headquarters of Pathao is in Dhaka, Bangladesh. The company is currently operated in three large cities in Bangladesh. The cities are Dhaka, Sylhet, and Chittagong. Currently, Pathao is providing five services that include ride-sharing services, courier, food delivery, and logistics solution. Pathao has earned the recognition and certification of the first ride-sharing network in Bangladesh.

SWOT Analysis of Pathao

 

Pathao Strengths

Pathao is one of the most pre-eminent transportation network companies in Bangladesh. Their main focus is delivering product on demand. As well as, Pathao rides come very handy in an emergency. This particular agency provides cars and bikes for transportation. And they are very affordable too. We can track them via G.P.S which very much convenient nowadays. Pathao has created a brand name through its amazing customer service. Their service has been reached Dhaka, Sylhet & Chattogram.

Their delivery service has made people’s lives easier than ever. They provide ‘cash on delivery’ everywhere in Dhaka. And the costing is only 60 to 80 BDT. Pathao users can complain via an app if any problem occurs but precisely until now they have not received an overwhelming amount of complaints.

Pathao food is also another service of them. People can order anything and everything, whenever and wherever they want. Pathao also provides coupon codes to the users.

So, we can conclude that Pathao tag along with “One App for All” like you get everything in one app; food, rides and parcel delivery. All in one.

Pathao Weakness

Among all these pros, there are some cons too. Pathao does not deliver products which weigh more than 2 kgs. That means they deliver only lightweight products. Also, they do not transport any kind of documents such as passport, ID card or any sort of thing like that because if any kind of damage happens, they won’t take the responsibility for that. Secondly, Pathao bikers don’t use logos and it becomes hard for customers to track them. Thirdly, Pathao has not expanded its services to all the areas of Bangladesh. They certainly need to work on that and expand their services throughout the country. Then again, sometimes bikers don’t know the use of Google map. And that becomes a problem for the users.

Pathao Opportunities

Pathao can level up the services by expanding their business to the areas where they haven’t reached yet. They can also include female freelancer or bikers to their team and this way they can attract the female segment. So, it’s going to be more comfortable the females to use bikes daily.

Furthermore, when the Padma bridge will be completed, people can use Pathao cars instead of buses.

They can also sign contracts with other agencies. Like Daraz, Bikroy.com, PriyoShop.com and many more.

Pathao Threats

The threat that this agency discerns is the other competitor agencies. Like Uber, Sundarban Courier Service. Especially Sundarban Courier Service because they provide their service countrywide and it is more beneficial to the people who live in remote areas. And also, the governmental issues such as if the tax amount rises, they have to increase their charges. So, it might be a threat in the near future.

Bottom Line

SWOT analysis of Pathao identified the key strengths and weaknesses of the first ride-sharing service company in Bangladesh. We will try to provide more on Pathao SWOT analysis and analysis of other ride-sharing service companies in Bangladesh.


Related